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The International Convention Centre Wales

The International Convention Centre Wales opened in summer 2019, offering a world class conference, event and exhibition venue. It is the largest facility of its type in the South West of the UK and the biggest convention centre to ever be built in Wales. The project team called on the expertise of Auditoria Services Ltd, to create a completely bespoke and high-quality seating solution for the main auditorium. Bute Fabrics then worked closely on the project with ASL to achieve the desired outcome for the textile element of the exciting brief:

“The Bute Elgin range of fabrics was chosen as a high quality fabric with high wear characteristics. The fact the fabric was manufactured within the UK and could be dyed to four bespoke colours to mimic wild heather and reflect the Celtic heritage was a large factor in the selection of this fabric.”

The Auditorium is designed to offer a customer experience of the highest quality with excellent lines of sight for all occupants. The TS 14 chair from Auditoria Services Ltd was chosen as it offers unrivalled levels of comfort with individual fold away writing tablets with power and data connectivity for each occupant. The TS 14 chair incorporated bespoke design elements as a fixed and removable/portable chair to ensure the client brief in terms of seat quantities and comfort levels were achieved. The custom colours of the Bute Fabrics Elgin range perfectly complemented the shape and longevity of the chair and in addition created a visually striking aspect to the auditoria’s interior.

President, Facilities and Development Russell Phillips said: “Developing and installing the seating for a 1,500 capacity auditorium theatre was no small task and we are delighted with how the venue at ICC Wales has turned out… We have had lots of great feedback on both the look and feel, and the functionality of the auditorium theatre.”

See more on the project here:

Images courtesy of ICC Wales.